NO dinosaurs, giraffes or crocodiles were harmed in the making of these quirky fashion shots!
Worthing online childrenswear brand Molly Coddle Childrenswear has produced these striking digitally enhanced photographs to launch its new summer fashion lines.
The shots, which feature two children from Whytemead School in Worthing, create a fantasy theme for each outfit.
It’s all the idea of Tracey Edwards, the creator of the brand, which was launched in 2010 and is based in a seafront flat in Worthing. Much of Molly Coddle’s exclusive childrenswear is handmade and embellished in Sussex, using textures, colour palettes and prints sourced from around the globe.
“As a small business, our seasonal photo shoots are no longer restricted by the British weather or limited budget,” says Tracey. “Our gorgeous models can literally go anywhere in this world … or beyond.
“Since 2010, we have been adapting to a fast-changing online world and the needs of our customers is an ongoing challenge. Being a web-based brand that does not have the luxury of a bricks and mortar shopfront means we must be much more creative to grab people’s attention.”
Tracey sells her quirky children’s fashions, including the Wild Things Safari dress, on the giraffe picture, on Etsy and Folksy, and at crafts markets and festivals.
Molly Coddle will be at:
The Food Festival at the Weald & Downland Museum, Singleton, Chichester on Saturday, Sunday and Monday May 5, 6 and 7.
The Mansion Market at Michael Hall School, Priory Road, Forest Row, at 10-4pm on Saturday May 12.
The Makers Street Market, which is celebrating the Royal Wedding of Prince Harry to Meghan Markle, on Saturday May 19 at Bath Place, Worthing, from 9.30am-5pm.
The Living History Festival at the Weald & Downland Museum, Singleton, Chichester, on Saturday and Sunday June 2 and 3.
Above: Tracey Edwards, the creator of Molly Coddle childrenswear